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Group Marketing & Communication Manager

Hello, we are Selecta – the European market leader in convenience self-service solutions.  Every day we serve tasty beverages and snacks to more than 10 million people at our 425,000 points of sale throughout Europe and we want to turn those moments into memorable experiences throughout their day. We provide excellent beverage and food concepts at any location - from workplaces to schools, universities and hospitals and everywhere in between. We are pioneers in offering a healthier choice of products, as well as improving the coffee & food experience for everyone.

With more than 8500 employees in 16 countries, we at Selecta owe most of our success to the outstanding qualification and commitment of our employees. Join us and thrive in a culture where you will innovate around great brands and be recognized for your dedication towards our clients. We strive to offer a unique working environment that helps you to focus on your personal development and mobility.

Role of Group Marketing & Communication Manager

At Selecta, a high-performing marketing organization is an essential building block of our success. While marketing is a locally managed in our countries, the group is responsible for enabling and ensuring the outcomes in the countries. The Group Marketing & Communication Manager is responsible for ensuring high-performance across our organization and enabling the markets with the capabilities, tools, and content needed to win. The role reports to the Director Innovations and Business Intelligence and will work in close collaboration with the local marketing teams, to provide markets with the right strategies, tools, insights and plans to step change our business.

Your responsibilities

  •  Act as Brand owner and refresh brand standards and visual identity and maintain asset management for our Selecta and associated brands
  •  Enable country marketing teams by coordinating the Selecta Marketing Community, including the annual Marketing Summit, serving as first point of contact for the countries for questions, and collecting and sharing best practices and content across countries
  • Enable country capabilities through tools, trainings, etc.
  • Coordinate group wide external communications with senior stakeholders, handle and respond to media requests, and coordinate with external agencies  
  •  Manage content internally and through agencies/freelances/translators (includes managing in-house graphic design)
  •  Manage marketing projects (e.g., upgrade of merchandising articles, etc.)
  •  Manage group marketing budget and support review of annual country marketing plans and budgets at group level and enable tracking and reporting of performance (including dashboards) in collaboration with countries and controlling

  

Your qualifications:

  • University degree with focus on marketing, media, or communication or equivalent education
  • Minimum 7 years of working experience with track record in (B2B) marketing and communications
  • Broad experience in marketing, including agency management, branding, content strategy, external communications and public relations, planning & budgeting, effectiveness and performance analysis, and use of tools
  • Experience with content creation, graphic design, and editorial skills preferred
  • Strong relationship management skills and proven track record in project management
  • Excellent communication skills in English, additional European languages are a plus
  • Located in a Selecta Group/ Switzerland or country office

For questions please contact :

Ursina Beerli, Director Innovation and Business Intelligence (Mobile +41 79 539 66 44).

 

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Arbetsplats och kultur

Likväl som vi eftersträvar att ge våra kunder en kundupplevelse i världsklass och bidra till ett gott arbetsliv, så arbetar vi aktivt internt och strävar efter att vara en arbetsgivare i världsklass! Intresset och passionen för kaffe och smak är det som verkligen förenar oss anställda på Selecta. Oavsett om du arbetar direkt med våra maskiner, är ute och möter kunder eller arbetar på kontoret så genomgår alla anställda en utbildning där kaffe och te är fokus. Service och smak och ett gott arbetsliv är våra ledord lika mycket externt som internt.

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